“Big data creates injustice.” – Cathy O’Neil, author of Weapons of Math Destruction
Our Listen Local project is aiming to create better radio playlisting, personal playlisting and concert promotion in a local context: within Slovakia or at a more specific level, Flanders or even the city of Utrecht or Budapest. We aim to place our partner’s music in local radio lists, personal playlists, and grow their fan base during the COVID-19 pandemic so that in 2021 they can eventually meet in the venues again, and carry out longer, more successful tours than ever.
Listen Local and the Demo Music Observatory grew out of a large, collaborative project of collective management societies, grant managers, music distributors, venues, and other music stakeholders who joined forces to collect more royalties from 2014 onwards starting with three, and eventually encompassing more than a dozen countries.
What is the problem?
Most people are listening to music on Spotify or Apple Music, and at home on YouTube. They are following advice from algorithms tested on hundreds of millions of people.A band in Utrecht, a rapper in Rotterdam, a dance producer in the Hague is not aiming for hundreds of millions of people. They want to be found by their fans and like-minded people, but their music is lost literally among 100,000,000 songs on these platforms. We want artists in the music scene to be found by their current and future fans, by the local media, and as soon the pandemic is over, to meet in local venues and festivals.
If a music fan is interested what is going on in Utrecht, Rotterdam or Den Haag, or on a roadtrip via Antwerpen and Gent via Lille, will never find those amazing bands, performers, rappers, producers who create wonderful content along the way.
Anybody can create playlists, but mainly Spotify, Apple, or YouTube create the playlists with their AI algorithms and their staff and their interests.
October Playlist: Wounded Egos - a short case study of a playlist analysis and comparison.
Listen Local: Open Collaboration Experiment & Feasibility Study - how you can participate in the experiment.
Let’s Do This Together!
We are aiming to create an alterantive market measurement, marketing and recommendation engine tool that is based on open source software, open collaboration, full scientific transparency in an open collaboration with artists, small businesses and the entire music ecosystem.
create new playlists Let’s build up a weekly, relevant, non-exclusive playlists for music coming from Utrecht, Antwerpen, Rotterdam, Den Haag, Flanders or the Netherlands that smoothly blend in local music with relevant, spiritually or musically matching songs that fans of the Utrecht, Antwerpen, Rotterdam, Den Haag bands like.
create an app! If Forgetify can pick out songs that nobody, ever, ever listened to on Spotify, not even the performer’s mother, sister, friends, not even their enemies, than we can create an app that allows fans in Utrecht, visitors or Rotterdam and the virtual community of Den Haag to find relevant music, and to connect with music created in these communities.
- We are a bunch of musicians, musicologists, music analysts, music journalists, producers who want to make this happen.
From participating artists we only ask questions that they usually post on their websites or would tell to music journalists or bloggers. We will put all this information (with some clearly stated exceptions in the registration form) on the website of the experiment.
We will use similar data used to analyze this playlist about the participants' music. This data is an analysis of their released music, not about the persons who play the music, or their earnings.
We do not ask for any financial data, and we do not have access to any financial data of the participants.
The entire budget of our project is 10,000 euros, co-funded by the Slovak Arts Council, SOZA and Consolidated Independent, a distributor of independent music. We hope that this will be enough to create a demonstration and a detailed feasibility study that makes the user needs of Slovak managers, labels, publishers and artists themselves to continue this project in 2021. The project will be carried out by Reprex, a Dutch start-up co-founded by the author of the Slovak Music Industry Report, the first Hungarian Music Industry Report, Private Copying in Croatia, and the Central European Music Industry Report 2020.
Participation for artists and music venues is free in the experiment. In 2020, we would like to find a viable business model that keeps this tool a good value for money for anybody in the independent music scenes.
We are asking labels, publishers, talent managers to contribute to our experimental budget on a crowdsourcing basis. We ask for a nominal contribution from as little as 10-1000 euros on a voluntary basis. In return. We hope to develop a tool that can make the work of independent labels and publishers easier. Any extra funding will be spent on the project at cost.